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Social Media 101: Four Things You Should Look for when Hiring a Social Media Marketing Company

The old saying, “It’s hard to find good help these days,” is relevant in a lot of industries, but it has a special poignancy for businesses that are looking for someone to handle their social media. A lot of people know that it’s important for their company to have a social media presence, and they’re all too eager to hire the first person that applies for a position. Remember in the 1990s when everyone who had a webpage said that they were a web designer on their resume? Social media marketing has become the new website designer, and the truth is that it takes certain skills to properly manage different social media platforms. If you want to hire someone that you know can handle your social media needs, look for these attributes.

A wide range a talent

If you want to find a good social media company, don’t just look for one that has social media marketers on staff. That may sound counterintuitive, but marketers aren’t the only thing that you need to achieve an excellent and growing social media presence: you also need graphic designers who can make you high quality images that people want to share; you need people who understand SEO so that clients can find your social media accounts; you need writers who can craft shareable, interesting, and engaging content. It takes a multifaceted and integrated approach to properly manage social media, and if you find a company that can go beyond simply creating posts, you’re moving in the right direction.

Enthusiasm and excitement

How would you feel if you noticed your doctor yawning and gazing at their cell phone right before they perform surgery? If just picturing that scenario makes you feel uncomfortable, imagine picking a company to handle your social media that doesn’t care about it. Social media is meant to be engaging, exciting, and overall enjoyable for the people creating what you’re sharing, as well as for those reading it. You’ll want a company that loves all things associated with the Internet and social media. Their excitement and dedication will help ensure that you’re only getting the best content and services.

Response time

In the world of social media, prompt responses and reactions are crucial. Memes and trends can be over almost as quickly as they started, and if you work with a social media company that can’t keep up with the fast pace of the Internet, you won’t be getting the kind of traffic and followers that you need. Ask if you can see some of the profiles they manage for their current clients, and see how relevant and up-to-date the posts are. If they’re talking about events weeks after they take place, or posting memes people haven’t laughed at in months, they aren’t the company for you.

Creativity

If you want to gain followers and see your content being shared by others, you’re going to need to present it in a unique and entertaining way. Don’t hire a social media marketing provider that’s just going to make bland updates about your sales and company information. Look for companies that can make videos, create memes, and generally have fun when they make your content. If you find a company that takes pride in the way that they present their content, then they can handle managing your social media.